{"title":"Button-Ups","description":"\u003cp data-start=\"1142\" data-end=\"1321\"\u003ePremium short-sleeve outdoor button-ups made for warm days, camp weekends, travel, fishing, and everyday wear. Built with a clean western-inspired look and subtle outdoor details.\u003c\/p\u003e","products":[{"product_id":"frontier-button-up-charcoal","title":"Frontier Button-Up – Charcoal","description":"\u003cp data-start=\"7833\" data-end=\"8134\"\u003eThe Frontier Button-Up is a premium short-sleeve piece built for warm days, camp weekends, travel, fishing, and casual outdoor wear. Designed in a charcoal colorway with a subtle all-over outdoor pattern and a clean Built Outdoors chest detail, it brings a more elevated look to the outdoor lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"8136\" data-end=\"8243\"\u003eThis is the piece for when you want something sharper than a tee but still relaxed enough for the outdoors.\u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539871694907,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot2026-05-22121210.png?v=1779473527"}],"url":"https:\/\/builtoutdoors.com\/collections\/button-ups.oembed","provider":"Built Outdoors","version":"1.0","type":"link"}