{"title":"The First Drop","description":"\u003cp data-start=\"57\" data-end=\"322\"\u003eSmall-batch Built Outdoors apparel made for camp, trail, water, work, weekends, and life outside. This first release brings together our core hoodies, everyday hats, and premium outdoor-inspired pieces built to represent the ones who feel most at home outdoors.\u003c\/p\u003e","products":[{"product_id":"summit-logo-hoodie-cream","title":"Summit Logo Hoodie - Cream","description":"\u003cp data-start=\"1670\" data-end=\"1941\"\u003eThe Summit Logo Hoodie is one of the core pieces from the first Built Outdoors drop. Designed with a clean cream body, sleeve branding, and a bold mountain-inspired back graphic, this hoodie is made for cold mornings, camp weekends, road trips, and everyday outdoor wear.\u003c\/p\u003e\n\u003cp data-start=\"1943\" data-end=\"2021\"\u003eMade to feel relaxed, rugged, and easy to throw on wherever the day takes you.\u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539697631291,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot2026-05-22112859.png?v=1779471073"},{"product_id":"summit-logo-hoodie-black","title":"Summit Logo Hoodie - Black","description":"\u003cp data-start=\"2783\" data-end=\"3040\"\u003eThe Summit Logo Hoodie in black brings a clean, rugged look to one of our core Built Outdoors pieces. Featuring sleeve branding and a bold mountain-inspired back graphic, this hoodie is made for everyday wear, cold mornings, weekend trips, and time outside.\u003c\/p\u003e\n\u003cp data-start=\"3042\" data-end=\"3098\"\u003eSimple, durable, and built around the outdoor lifestyle.\u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539712704571,"sku":null,"price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot2026-05-22113930.png?v=1779471539"},{"product_id":"quiet-pursuit-hoodie-sand","title":"Quiet Pursuit Hoodie – Sand","description":"\u003cp data-start=\"3862\" data-end=\"4134\"\u003eThe Quiet Pursuit Hoodie is inspired by early mornings on the water, long casts, quiet banks, and the kind of days that make you slow down. Featuring a detailed fly fishing back graphic on a soft sand-colored hoodie, this piece brings a calm outdoor feel to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"4136\" data-end=\"4199\"\u003eBuilt for anglers, campers, and anyone who finds peace outside.\u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539779747899,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot_2026-05-22_114654.png?v=1779471999"},{"product_id":"quiet-pursuit-hat-olive","title":"Quiet Pursuit Hat – Olive","description":"\u003cp data-start=\"4958\" data-end=\"5236\"\u003eThe Quiet Pursuit Hat is a clean outdoor staple inspired by long days on the water, early mornings, and tight lines. Built on an olive low-profile hat with subtle Built Outdoors detailing, it pairs perfectly with the Quiet Pursuit Hoodie or stands on its own as an everyday cap.\u003c\/p\u003e\n\u003cp data-start=\"5238\" data-end=\"5282\"\u003e \u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539796262971,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot2026-05-22115316_286ee4a1-41c0-4336-af46-2e66eea1d21e.png?v=1779472478"},{"product_id":"built-outdoors-classic-hat-olive","title":"Built Outdoors Classic Hat – Olive","description":"\u003cp data-start=\"5947\" data-end=\"6203\"\u003eThe Built Outdoors Classic Hat is made for everyday wear — clean, simple, and easy to pair with anything. Featuring subtle Built Outdoors embroidery on an olive low-profile hat, this is the kind of cap you keep by the door and grab every time you head out.\u003c\/p\u003e\n\u003cp data-start=\"6205\" data-end=\"6259\"\u003eMade for camp, trail, town, and everything in between.\u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539807895611,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot2026-05-22120030.png?v=1779472796"},{"product_id":"built-outdoors-classic-hat-cream","title":"Built Outdoors Classic Hat – Cream","description":"\u003cp data-start=\"6908\" data-end=\"7135\"\u003eThe Built Outdoors Classic Hat in cream keeps things clean, simple, and timeless. With subtle Built Outdoors embroidery and an easy everyday fit, this hat is made for road trips, camp days, hikes, lake weekends, and daily wear.\u003c\/p\u003e\n\u003cp data-start=\"7137\" data-end=\"7194\"\u003eA staple piece for anyone who feels most at home outside.\u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539830734907,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot_2026-05-22_202203.png?v=1779502888"},{"product_id":"frontier-button-up-charcoal","title":"Frontier Button-Up – Charcoal","description":"\u003cp data-start=\"7833\" data-end=\"8134\"\u003eThe Frontier Button-Up is a premium short-sleeve piece built for warm days, camp weekends, travel, fishing, and casual outdoor wear. Designed in a charcoal colorway with a subtle all-over outdoor pattern and a clean Built Outdoors chest detail, it brings a more elevated look to the outdoor lifestyle.\u003c\/p\u003e\n\u003cp data-start=\"8136\" data-end=\"8243\"\u003eThis is the piece for when you want something sharper than a tee but still relaxed enough for the outdoors.\u003c\/p\u003e","brand":"Built Outdoors","offers":[{"title":"Default Title","offer_id":43539871694907,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/0458\/6299\/files\/Screenshot2026-05-22121210.png?v=1779473527"}],"url":"https:\/\/builtoutdoors.com\/collections\/the-first-drop.oembed","provider":"Built Outdoors","version":"1.0","type":"link"}